SLS Las Vegas

  • Director of Digital Marketing

    Posted Date 2 weeks ago(6/9/2018 3:27 PM)
    Job ID
    2018-4807
    Location
    US-NV-Las Vegas
    Type
    FULL - TIME
  • Job Description

    The incumbent will play a central role in the execution of online strategies for the hotel. This position will work closely with corporate colleagues to achieve business goals and objectives. He/she will have a high degree of visibility across the organization and will play a vital role in helping achieve its aggressive growth objectives.

    Job Focus

    Focus is on, but not limited to the following:

    • Create, execute and manage online & interactive marketing and promotion calendars to match offline marketing initiatives for SLS Las Vegas
    • Create and manage promotions in OPERA with accuracy for booking in all channels.
    • Work closely with marketing, public relations, revenue management & sales teams to optimize offline initiatives and partner relationships to drive on-line awareness and increase revenue
    • Generate packages that drive room nights including building them for go-live
    • Distribute offers to online channels including OTA’s
    • Work with graphics to develop online creative assets for Display networks
    • Maintain and update content on SLS Las Vegas website
    • Communicate campaign status and success criteria to internal property contacts
    • Help develop, implement and maintain key digital marketing activities to drive lead generation, direct response and sales impact (SEO/SEM, online advertising, mobile, etc.)
    • Understand key digital marketing platforms for insight generation
    • Exploration of new e-commerce/online opportunities to support all hotel marketing strategies
    • Other duties as assigned by the Vice President of Marketing
    • Effectively communicate with all levels of employees as well as outside contacts
    • Develop, review and comprehend all necessary documentation
    • Perform and/or learn aspects of marketing that may, or may not, be included in this job description
    • Must have highly developed interpersonal skills, with an affinity for teamwork with in a small organization
    • Responsible for social media communication including advertisements

    Desired Qualifications

    • Bachelor’s Degree
    • 3-5 years of e-commerce and interactive (digital) marketing experience
    • On-line retail and merchandising experience
    • Demonstrated experience with SEO, SEM, PPC, Email marketing, Adwords, etc.
    • Experience managing & optimizing on line marketing campaigns
    • Demonstrated capabilities using analytical platforms such as Google Analytics, Coremetrics or similar
    • Displays a passion for e-commerce and digital marketing
    • Has a deep understanding of both off-line and on-line CPG sales functions
    • Is highly analytical and able to collect, analyze and interpret data
    • Technical acumen & ability to act as liaison between marketing & IT departments
    • Must be knowledgeable about the web and emerging technologies

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