Responsible for working within company's marketing database to executive and support marketing initiatives, while striving to achieve the enhancement of both casino marketing and database marketing
Focus is on, but not limited to the following:
Partners closely with the Vice President of Casino Marketing and Director of Database Marketing
Prepare pro and post-formas, which provide timely and accurate insight to all Casino Marketing events
Gather, modify and query all data needed for generating Direct Mail lists for all campaigns, as well as, formatting and delivering the list to appropriate parties and work with vendors throughout the printing/email process.
Develops strong accountable working relationship with internal departments, as well as, outside vendors to coordinate all Direct Mail campaigns
Evaluate performance of all casino database marketing strategies to insure re-investment are maintained and achieve acceptable profit margins. Serves as the marketing expert for available casino database promotions and analytics capabilities.
Responsible for maintaining database integrity and working closely with IT department in troubleshooting issues
Exercises discretion and independent judgment with respect to matters of significance
Performs other duties as assigned.
A Bachelor’s Degree in Business, Marketing, Finance, or Hotel Administration is required
Minimum of 3 years of marketing analytics experience in a large scale, high-end/luxury Casino is preferred.
Previous experience working Casino operations or marketing is a plus as well as experience with all stages of direct mail/email production.
Must be more than proficient in all Microsoft Office Applications, with emphasis on Excel capabilities
Demonstrated knowledge of Casino Operating Systems such as: Bally’s or IGT is required. Experience with MGT preferred.
Technical skills in SQL, SAS or both (SQL is preferred) and other tools that enable use of data for reporting, data management and monitoring of data quality
Both a written and verbal interpersonal skill set will be necessary
Must have excellent organization and be able to present Casino reports in a cohesive and intelligent manner
Capability to deal with all types of leadership including direct communication with a Company President will be required
High confidence and the ability to maintain confidentiality is a must
A valid Nevada Gaming license & Alcohol Awareness Card are required and must be obtained before entering this position