SLS Las Vegas

  • Senior Analyst

    Posted Date 2 weeks ago(6/8/2018 11:25 AM)
    Job ID
    2018-4802
    Location
    US-NV-Las Vegas
    Type
    FULL - TIME
  • Job Description

    Responsible for working within company's marketing database to executive and support marketing initiatives, while striving to achieve the enhancement of both casino marketing and database marketing

    Job Focus

    Focus is on, but not limited to the following:

    • Partners closely with the Vice President of Casino Marketing and Director of Database Marketing
    • Prepare pro and post-formas, which provide timely and accurate insight to all Casino Marketing events
    • Gather, modify and query all data needed for generating Direct Mail lists for all campaigns, as well as, formatting and delivering the list to appropriate parties and work with vendors throughout the printing/email process.
    • Develops strong accountable working relationship with internal departments, as well as, outside vendors to coordinate all Direct Mail campaigns
    • Evaluate performance of all casino database marketing strategies to insure re-investment are maintained and achieve acceptable profit margins. Serves as the marketing expert for available casino database promotions and analytics capabilities.
    • Responsible for maintaining database integrity and working closely with IT department in troubleshooting issues
    • Exercises discretion and independent judgment with respect to matters of significance
    • Performs other duties as assigned.

    Desired Qualifications

    • A Bachelor’s Degree in Business, Marketing, Finance, or Hotel Administration is required
    • Minimum of 3 years of marketing analytics experience in a large scale, high-end/luxury Casino is preferred.
    • Previous experience working Casino operations or marketing is a plus as well as experience with all stages of direct mail/email production.
    • Must be more than proficient in all Microsoft Office Applications, with emphasis on Excel capabilities
    • Demonstrated knowledge of Casino Operating Systems such as: Bally’s or IGT is required. Experience with MGT preferred.
    • Technical skills in SQL, SAS or both (SQL is preferred) and other tools that enable use of data for reporting, data management and monitoring of data quality
    • Both a written and verbal interpersonal skill set will be necessary
    • Must have excellent organization and be able to present Casino reports in a cohesive and intelligent manner
    • Capability to deal with all types of leadership including direct communication with a Company President will be required
    • High confidence and the ability to maintain confidentiality is a must
    • A valid Nevada Gaming license & Alcohol Awareness Card are required and must be obtained before entering this position
    • Must be 21 years of age or older

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